Strategy & Growth 4 min read
Event marketing: strategy, promotion and practical tips
Build an event marketing strategy around your audience, ticket targets and launch calendar. A practical guide from first announcement to repeat attendance.
05 News & Insights
Market intelligence and event playbooks.
Actionable frameworks, live industry data, and revenue playbooks derived from 1,000+ campaigns and £12M+ in managed event advertising spend.
Strategy & Growth 3 min read
Event marketing funnel, ROI and conversion rate
Measure the journey from first visit to ticket purchase. Define conversion rates, separate ROAS from ROI and find the stage that needs attention.
Vertical Playbooks 3 min read
Festival marketing strategy, advertising and promotion
Plan festival promotion from audience research and lineup reveals to ticket conversion, travel information and next-edition retention.
Vertical Playbooks 3 min read
Nightclub advertising, promotion and social media
A practical nightclub promotion plan covering weekly programming, paid ads, social content and repeat visits.
Strategy & Growth 3 min read
Event landing page: a ticket conversion checklist
What an event landing page needs before you send traffic: a clear offer, credible proof, practical details and a tested path to registration or tickets.
Strategy & Growth 3 min read
Event influencer marketing: briefs, partners and measurement
Plan creator collaborations around audience fit, clear deliverables and ticket sales. A practical briefing and measurement guide for event promoters.
Direct Channels 3 min read
SMS event marketing: timing, copy and ticket sales
Use SMS for clear, timely event updates. Plan your audience, write one focused message and measure purchases alongside delivery and opt-outs.
Revenue & Ticketing 3 min read
How to sell tickets online and track ticket velocity
Set up a clear booking journey, plan your release calendar and use ticket velocity to spot when your event campaign needs attention.
Vertical Playbooks 3 min read
Immersive experience marketing: sell the experience
Explain an unfamiliar experience, build credible visual proof and turn curiosity into a confident booking decision.
Vertical Playbooks 3 min read
Live experience marketing: from discovery to return visits
Connect the promise of a live experience to its booking journey, on-site content and next-event audience.
Market Intelligence 7 min read
57% of Tickets Now Sell in the Final 7 Days: What That Means for Your 2026 Campaign
Consumer purchase windows for live events have compressed by 26% since 2022. Here is the operational framework to maintain launch velocity without starving your final 14-day conversion window.
Strategy & Growth 8 min read
Event Marketing Is Not Ecommerce: Why Last-Click Attribution Is Killing Your Campaigns
A ticket is not a pair of trainers. It is a shared date commitment coordinated in private group chats. Relying on last-click Google Analytics attribution blinds promoters to their most profitable growth channels.
Direct Channels 4 min read
WhatsApp community events: a promoter’s playbook
Build a useful WhatsApp audience for event announcements, early access and repeat attendance. Plan the community, launch sequence and measurement together.
Paid Media & Tracking 10 min read
Meta Conversions API (CAPI) and Server-Side GTM for Ticket Sellers: The Definitive Setup
Browser-only Facebook pixel tracking is dead. Third-party cookie deprecation and ad-blockers blind your ad accounts. Here is the technical blueprint to deploy server-side Google Tag Manager and Meta CAPI via Stape for ticketing.
Vertical Playbooks 11 min read
Festival vs Nightclub vs Tour vs Venue: How Marketing Changes by Scale
Scale is not just a bigger budget; it is an entirely different operational discipline. Here is how campaign timelines, creative rotations, channels, and cash flow dynamics differ across the four core live event models.
Revenue & Ticketing 8 min read
Ticket Tier Psychology: Naming, Pricing Elasticity, and the 26% Upsell Opportunity
Most promoters treat ticket tiers as an administrative chore. In reality, tiered pricing is your most powerful lever for maximizing gross revenue and creating authentic buying urgency.
Strategy & Growth 9 min read
The Slow Launch Rescue: A 72-Hour Diagnostic Checklist When Tickets Aren't Selling
When an on-sale opens with a whisper instead of a surge, panic is your worst enemy. Here is our exact 72-hour diagnostic protocol to identify the bottleneck and reverse sales trajectory without discounting.
Vertical Playbooks 10 min read
Multi-Wave Festival Lineup Reveal Strategy: Maximising Cash Flow Across 9 Months
Dropping your entire festival lineup in a single graphic is a catastrophic waste of media momentum. Here is the 4-wave release architecture that keeps ticket sales compounding from autumn to festival weekend.
Direct Channels 8 min read
Captive WiFi for Venues: How Nightclubs Add 1,500+ Verified CRM Contacts Every Weekend
Nightclubs and electronic music venues bleed audience data at the physical door. Here is how captive Wi-Fi splash portals turn physical attendees into automated Klaviyo CRM revenue machines.
Revenue & Ticketing 11 min read
DICE vs Eventbrite vs Resident Advisor vs Skiddle: The Promoter's Ticketing Platform Comparison (2026)
Your ticketing platform is not just a merchant gateway; it is your primary conversion funnel. We compare DICE, Eventbrite, Resident Advisor, and Skiddle across fee structures, discovery algorithms, and data ownership.
Direct Channels 4 min read
Event email marketing: campaigns, CRM and automation
Plan event emails from registration to repeat attendance. Build relevant segments, useful automations and a reporting baseline for your own audience.
Vertical Playbooks 8 min read
How to Sell Out a 400-Capacity Club Night on Under £500 Ad Spend
You do not need a £5,000 ad budget to sell out a club night. Using the Trippy Visions framework, here is how to sell out 400 to 800-capacity club events on under £500 in total marketing spend.
Paid Media & Tracking 9 min read
TikTok Ads for Live Events: Spark Ads, UGC Creative, and Sub-£2 Cost-Per-Lead Presales
Polished agency video ads flop on TikTok. Here is the operational playbook to run high-converting TikTok Spark Ads, partner with nightlife creators, and generate presale leads for under £2.00.
Paid Media & Tracking 8 min read
Google Search & Local SEO for Nightclubs and Music Venues: Dominating High-Intent Weekend Footfall
While social media creates discovery, Google captures immediate commercial intent. Here is how music venues and clubs dominate Google Search, Local 3-Pack Maps, and Event Schema markup.
Vertical Playbooks 9 min read
Artist Tour Marketing: How to Test Ticket Demand Before You Sign Venue Contracts
Promoters often commit tens of thousands in artist fee guarantees based on hope. Here is how to test real ticket demand in specific cities using geo-targeted teaser funnels before signing venue leases.
Strategy & Growth 10 min read
AI & Vibe Coding for Event Promoters: Custom Web Apps, Real-Time Dashboards, and Automated Creative
The era of waiting two weeks for a web developer or graphic designer is over. Here is how hybrid event marketers use Claude, Cursor, and Model Context Protocol (MCP) to build custom apps in hours.
Market Intelligence 9 min read
The Psychology of Presales: How to Build a 5,000-Person Waitlist That Converts at 35%+
A pre-registration list that converts at 8% is a vanity metric. Here is how to engineer viral referral loops, high-value incentives, and SMS/WhatsApp presale sequences that convert over 35% of signups on launch day.
Market Intelligence 8 min read
When Marketing Cannot Save an Event: Hard Lessons on Product-Market Fit and Failed Concepts
Marketing is an amplifier, not a miracle worker. If your lineup is derivative, your pricing is tone-deaf, or your venue is wrong, ad spend will only accelerate failure. Here are the hard-won lessons from 1,000+ campaigns.
Free Playbook
The Perfect Event Launch Playbook
Download our 48-page step-by-step blueprint covering announcement timelines, pre-registration funnels, and on-sale surge planning.
Campaign Performance
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