E Labs
Free audit
02 Services

Everything needed to sell out.

From paid media to booking infrastructure and direct channels, we build complete revenue systems for festivals, venues and live experience brands.

01 Outdoor and multi-day

Festival marketing

Tiered presale funnels, lineup rollout campaigns, retargeting and on-sale surge planning for festivals from 5,000 to 80,000+ capacity.

Average paid ROAS 8.5x to 16.2x Explore the festival playbook
02 Venues and residencies

Nightclub and venue marketing

Weekly ticket velocity systems, VIP table funnels, WhatsApp community drops and local audience saturation for electronic music venues and club brands.

Weekly capacity sold through Explore the nightclub playbook
02 Capabilities

Six disciplines. One system.

Every engagement is assembled from these. Most clients start with two and add the rest as the campaign compounds.

01

Paid media and growth

Meta, Google and TikTok acquisition built to sell tickets, not clicks.

Structured acquisition across Meta, TikTok and Google with server-side tracking, so every pound is attributed to tickets sold. Budgets move daily toward what is converting.

Deliverables
  • Presale subscriber acquisition funnels
  • Tiered ticket release pacing
  • Retargeting and lookalike pools
  • Daily budget and ROAS optimisation
  • Server-side CAPI tracking
Stack
  • Meta Ads
  • TikTok Ads
  • Google Ads
  • YouTube
02

Direct messaging and CRM

WhatsApp, SMS and email automations that trigger immediate sales.

When tickets drop, paid media is only half the battle. Direct channels turn warm audiences into sold-out tiers in minutes: exclusive WhatsApp drops, SMS flash alerts and behavioural email sequences.

Deliverables
  • WhatsApp community broadcasts
  • SMS on-sale announcements
  • Klaviyo and Brevo automation flows
  • Abandoned checkout recovery
  • VIP and upgrade sequences
Stack
  • WhatsApp API
  • Klaviyo
  • Brevo
  • Twilio
03

Web platforms and funnels

Sub-second event websites and booking engines built to convert.

Most event sites bleed traffic through slow loads, bloated ticketing embeds and missing attribution. We build fast SvelteKit platforms with custom checkout flows, lineup search and full pixel infrastructure.

Deliverables
  • Sub-second mobile load times
  • Custom registration and presale funnels
  • Ticketing API integrations (Skiddle, FIXR, RA, Dice)
  • Headless CMS and interactive lineups
  • GA4 and pixel data infrastructure
Stack
  • SvelteKit
  • Supabase
  • Cloudflare
  • Vercel
04

Launch strategy and positioning

The commercial blueprint from teaser to sold out.

Presale-to-general-release timelines, ticket tiering and price elasticity, headline announcement strategy and sponsor packaging. The plan before the spend.

Deliverables
  • Presale to general release timeline
  • Ticket tiering and price elasticity
  • Headliner announcement strategy
  • Sponsor and partnership packaging
  • Post-event retention and rollover
Stack
  • Market intelligence
  • Pricing models
  • Pacing forecasts
05

Data and performance intelligence

One dashboard for ticketing, spend and attribution.

Real-time ticketing and ROAS dashboards, audience geography and demographics, blended CAC and ticket velocity, cross-channel attribution and predictive sell-out forecasting.

Deliverables
  • Real-time ticketing and ROAS dashboards
  • Audience demographic and geography insight
  • Blended CAC and velocity metrics
  • Cross-channel revenue attribution
  • Sell-out forecasting
Stack
  • Custom dashboards
  • BigQuery
  • GA4
  • Ticketing webhooks
06

AI and custom MCP systems

Workflows that automate creative ops, reporting and alerts.

We do not use generic prompts. We engineer production pipelines with Claude and the Model Context Protocol that turn lineup announcements into hundreds of creative variants, post daily Slack reports and watch inventory around the clock.

Deliverables
  • Automated ad creative pipelines
  • Bespoke Model Context Protocol servers
  • Daily Slack performance reports
  • Live ticketing alert bots
Stack
  • Claude
  • Model Context Protocol
  • Inngest
  • Node.js
03 AI operations

Custom AI and MCP systems.

Not generic prompts. Production pipelines built on Claude and the Model Context Protocol that connect directly to ticketing databases, ad accounts and analytics.

01

Automated creative pipelines

Turn a lineup announcement into hundreds of multi-format ad variants, copy variations and localised assets in hours.

02

Claude inside the CRM

Native integration connecting Claude directly into ticketing APIs, WhatsApp broadcast engines and email platforms.

03

Bespoke MCP servers

Model Context Protocol servers that give Claude live access to ticket sales, ad accounts and analytics, with alerts when pacing slips.

Talk to us about AI ops
Questions

Common questions.

E Labs connects event websites, paid media and direct channels around the journey from first interest to ticket purchase. The scope depends on your event, existing systems and the work your team already handles.

Start with the problem you need to solve: campaign planning, reaching the right audience, the website and booking journey, or communicating with existing subscribers. Share your event date, sales position and current activity so we can discuss the appropriate scope.

Yes. Consultancy can support an internal team or delivery partners with campaign decisions. For delivery work, we agree responsibilities around the support you need and the work already covered.

No. The free audit is a focused review with its own eligibility requirements and deliverables. Ongoing campaign management, consultancy and website projects are scoped separately.

Free marketing audit

See which of these your account actually needs.

A free 15-minute Loom teardown of your paid media, pages and messaging. Specific fixes, no deck.

Request my free audit Talk to Elliot
No obligation. 5 to 7 day turnaround.

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