05 About

Small team. Whole funnel.

E Labs is a London event marketing agency built around one idea: the person running your ads should also own your emails, your creative and your landing page, and should be using the best tools on earth to do it.

1,000+
Events marketed
3M+
Tickets sold
£12M+
Ad spend managed
7
People
Elliot Matthews, founder of E Labs
Elliot Matthews Founder and Director
01 Founder

Direct expertise. Zero agency fluff.

Every audit, media plan and funnel at E Labs is built by someone who has personally sold tickets for over a decade. No junior handoffs.

Elliot has spent ten years marketing live events at the highest level: iconic London venues, touring club brands and major UK festivals. 1,000+ events. 3M+ tickets.

Unlike agencies that pass accounts to junior managers, everything at E Labs is architected and reviewed by senior hands, daily.

10+
Years in live events
1,000+
Events marketed
£12M+
Ad spend managed
02 The team

Hybrid marketers. AI native.

Every E Labs marketing manager runs the whole funnel for their accounts: paid media, email, SMS and WhatsApp, creative and landing pages. Not one slice of it. They build and run their own AI tooling every day, so a team of seven ships work that used to need a floor of specialists.

03 How we work

What hybrid and AI native actually mean.

01

Hybrid

Traditional agencies split an account across a media buyer, a CRM manager, a designer and a developer. Each one sees a slice. Ours run all of it for their events, so the ad, the landing page and the WhatsApp broadcast are made by the same brain, on the same day.

02

AI native

We do not bolt AI onto an old process. Creative, copy, reporting, ad deployment and site builds run through Claude, Cursor and MCP tooling we wrote ourselves. It is how we ran the Christmas Kingdom launch: 16 landing page variants, 8 ads, a theme song and a Santa phone line from a small team in a few weeks.

03

Accountable

Every account has a named manager and a weekly number. Elliot reviews every one. If a campaign is leaking, you hear it from us first, with the fix.

Next step

Work with the whole team.

Start with a free audit. Elliot reviews your ad account, pages and messaging and records a 15-minute Loom with the fixes.