150+ campaigns live London, worldwide

Event marketing engineered to sell out.

We help promoters, festivals, nightclubs and live experiences sell tickets through paid media, conversion-first websites and direct channels. London-based, working worldwide.

1000
Events marketed
3
Tickets sold
12
Ad spend managed
150
Campaigns live today
Trusted by promoters, venues and festival brands
BWL Presents
Beyond the Woods
Drumsheds
Mixmag
SWI
Louder
LWE
Boundary
Day Zero
E1
Jackies
Music On
Ministry of Sound
Paradise
Perplex
Prospect
Elements
elrow
Junction 2
Save Our Scene
Bongo's Bingo
The Hydra
Fair Play Art Fair
BWL Presents
SWI
Day Zero
Ministry of Sound
Elements
Bongo's Bingo
BWL Presents
SWI
Day Zero
Ministry of Sound
Elements
Bongo's Bingo
Beyond the Woods
Louder
E1
Paradise
elrow
The Hydra
Beyond the Woods
Louder
E1
Paradise
elrow
The Hydra
Drumsheds
LWE
Jackies
Perplex
Junction 2
Fair Play Art Fair
Drumsheds
LWE
Jackies
Perplex
Junction 2
Fair Play Art Fair
Mixmag
Boundary
Music On
Prospect
Save Our Scene
Mixmag
Boundary
Music On
Prospect
Save Our Scene
Drumsheds London AW26 campaign artwork Active
Venue

Drumsheds London AW26

E1 London campaign artwork Active
Nightclub

E1 London

Mixmag ADE campaign artwork Active
Club showcase

Mixmag ADE

Ministry Of Sound Winter Season campaign artwork Active
Nightclub

Ministry Of Sound Winter Season

Perplex Halloween campaign artwork Active
Halloween party

Perplex Halloween

Day Zero campaign artwork Active
Music festival

Day Zero

Beyond The Woods 2027 campaign artwork Active
Music festival

Beyond The Woods 2027

Christmas In The Sky campaign artwork Active
Drone show

Christmas In The Sky

Illuminaughty campaign artwork Active
Immersive event

Illuminaughty

Old Man Winter Rally campaign artwork Active
Bike & run

Old Man Winter Rally

Power Ballads campaign artwork Active
80s & 90s tour

Power Ballads

Abingdon International Fireworks Festival campaign artwork Active
Fireworks event

Abingdon International Fireworks Festival

Christmas Kingdom Hazlewood Castle campaign artwork Active
Christmas event

Christmas Kingdom Hazlewood Castle

AirOtic Soiree campaign artwork Active
Cabaret

AirOtic Soiree

Mastery campaign artwork Active
Listening experience

Mastery

Fair Play Art Fair campaign artwork Active
Art fair

Fair Play Art Fair

Boulder Taco Festival campaign artwork Complete
Food festival

Boulder Taco Festival

Music On Malta campaign artwork Complete
Music festival

Music On Malta

02 How we sell out

Four disciplines. One ticket engine.

We do not run isolated ads. Every campaign is built as one connected system around how people actually buy tickets.

Read the full approach
  1. 01

    Conversion-first web

    Sub-second pages

    Landing pages, presale capture and checkout flows that load in under a second, with server-side tracking so no click is lost.

    • Presale and VIP funnels
    • Meta CAPI and TikTok Events API
    • GA4 and attribution
    • Ticketing webhooks
  2. 02

    Paid media

    Meta, TikTok, Google

    Campaigns structured around the event lifecycle: teaser, presale surge, general release, final push. Budget follows ticket velocity, not vanity metrics.

    • Full-funnel campaign structure
    • Rapid creative testing
    • Retargeting and lookalike pools
    • Daily budget and ROAS control
  3. 03

    Direct channels

    WhatsApp, SMS, email

    WhatsApp communities, SMS drops and behavioural email that turn warm interest into sold-out tiers within hours of going on sale.

    • WhatsApp community engine
    • SMS on-sale alerts
    • Klaviyo and Brevo flows
    • Abandoned checkout recovery
  4. 04

    Daily optimisation and AI ops

    Every account, every day

    Live accounts reviewed daily, backed by custom Claude and MCP workflows that automate creative production, pacing alerts and reporting.

    • Daily account audits
    • Ticket pacing alerts
    • Automated creative pipelines
    • Custom MCP tooling
Built to stop the scroll

Creative that
sells tickets.

From the first announcement to the final release. AI storytelling, promo videos, scroll-stopping statics, creator-led content and overlays, all built to turn attention into ticket sales.

28 assets. One purpose.

AI Storytelling

The Light Trail

Promo video

Ardingly Fireworks

A Day on Boulder Creek campaign artwork Static asset

A Day on Boulder Creek

UGC

Purple Disco Machine

Overlay

Silva Bumpa

AI Storytelling

Christmas Kingdom

Promo video

Fairplay Festival

Abingdon Fireworks campaign artwork Static asset

Abingdon Fireworks

UGC

Broadwick Live

Overlay

Music On Malta

AI Storytelling

The Book

Promo video

Abingdon Fireworks

Christmas in the Sky campaign artwork Static asset

Christmas in the Sky

UGC

Mixmag · Elektra

Overlay

11s · Halloween

AI Storytelling

Seedance 2.5

Promo video

Mixmag · Sesh

Defected London campaign artwork Static asset

Defected London

UGC

Abingdon Fireworks

Overlay

Abingdon Fireworks

Promo video

Mixmag · Sesh

Winter campaign campaign artwork Static asset

Winter campaign

Promo video

Mixmag · Elektra

Mixmag · Charlie Sparks campaign artwork Static asset

Mixmag · Charlie Sparks

Promo video

Mixmag · Elektra

11s · Halloween campaign artwork Static asset

11s · Halloween

Promo video

Icons

11s campaign artwork Static asset

11s

04 Client

From the promoter.

I've been a promoter and worked in marketing for 23 years, so I thought I knew pretty much all there was to know. Working with Elliot Matthews and E Labs on the Christmas Kingdom campaign very quickly humbled me - and has been one of the most mind-blowingly insightful experiences I've had in marketing.

The speed at which Elliot understood the project, built the strategy and put it into action was exceptional. What would normally take weeks seemed to happen in days, without ever compromising on the thinking or detail.

More importantly, the results have been incredible. From the initial ticket registration campaign right through to the on-sale, performance exceeded our expectations and changed my perception of what was possible.

Elliot's knowledge of AI and its practical application within marketing is on another level. He understands how to use it to strategise, optimise, solve problems and, most importantly, drive real commercial results.

He's a genuine problem solver - fast, commercially minded, incredibly knowledgeable and always thinking several steps ahead.

It's rare to work with someone who genuinely changes the way you think about your own field. Elliot has done exactly that for me, and I couldn't recommend him and E Labs highly enough.

Big up!

Kane Towning
Kane Towning Christmas Kingdom / Arrival Leeds / Beyond The Woods

E Labs has been our go-to for web development, Meta campaigns and D2C across Day Zero & Perplex events, and the results speak for themselves - sites that load fast, convert well, and never give us a reason to worry about them. Reliable and easy to work with, exactly what you want from a digital partner.

Ludwig Danet
Ludwig DanetCo-Founder · Perplex Group

We originally engaged Elliot at E-Labs to take over our social media event marketing, but he has gone far beyond that—overhauling our websites from the ground up, completely rebuilding our advertising strategy, and meticulously planning ticket campaigns from initial registration right through to sell-out with incredible efficiency; the guy is an absolute genius at what he does!

Karl Mitchell-Shead
Karl Mitchell-SheadDirector · Xplosive

Working with Elliot has been a breath of fresh air. As a live event executive, I’m constantly dreaming up new ways technology can help us reach audiences and work smarter. I can bring Elliot an idea—sometimes something that only exists in my head—and he has an incredible ability to understand the vision, develop it, and turn it into reality, often better and faster than I imagined. It’s a pleasure working with Elliot and E-Labs.

Joey Sutera
Joey SuteraHead of Live Entertainment · Seers
05 The team

Hybrid marketers. AI native.

Every E Labs marketing manager runs the whole funnel for their accounts: paid media, email, SMS and WhatsApp, creative and landing pages. Not one slice of it. They build and run their own AI tooling every day, so a team of seven ships work that used to need a floor of specialists.

Meet the team
  • 01

    One manager, whole funnel

    Paid, CRM, creative and web sit with one person per account. No handoffs, no waiting on another department.

  • 02

    AI in the daily loop

    Claude, Cursor and custom MCP tooling for creative, reporting and optimisation. Built in-house and used on every campaign.

  • 03

    Senior eyes on everything

    Elliot reviews every account. Ten years of selling tickets sits behind each media plan and Loom.

Free marketing audit

Find out what’s leaking in your ticket funnel.

Selling 5,000+ tickets a year and spending on Meta, Google or TikTok? Elliot reviews your ad account, pages and messaging, then records a 15-minute Loom with the 3 to 5 fixes that would move the needle.

  1. 01 Submit a 90-second brief
  2. 02 We review 90 days of data
  3. 03 You get a personal Loom in 5 to 7 days
Request my free audit No obligation. No deck. Just what to fix.