ActiveEvent marketing engineered to sell out.
We help promoters, festivals, nightclubs and live experiences sell tickets through paid media, conversion-first websites and direct channels. London-based, working worldwide.
- 1000
- Events marketed
- 3
- Tickets sold
- 12
- Ad spend managed
- 150
- Campaigns live today












Four disciplines. One ticket engine.
We do not run isolated ads. Every campaign is built as one connected system around how people actually buy tickets.
Read the full approach- 01
Conversion-first web
Sub-second pagesLanding pages, presale capture and checkout flows that load in under a second, with server-side tracking so no click is lost.
- Presale and VIP funnels
- Meta CAPI and TikTok Events API
- GA4 and attribution
- Ticketing webhooks
- 02
Paid media
Meta, TikTok, GoogleCampaigns structured around the event lifecycle: teaser, presale surge, general release, final push. Budget follows ticket velocity, not vanity metrics.
- Full-funnel campaign structure
- Rapid creative testing
- Retargeting and lookalike pools
- Daily budget and ROAS control
- 03
Direct channels
WhatsApp, SMS, emailWhatsApp communities, SMS drops and behavioural email that turn warm interest into sold-out tiers within hours of going on sale.
- WhatsApp community engine
- SMS on-sale alerts
- Klaviyo and Brevo flows
- Abandoned checkout recovery
- 04
Daily optimisation and AI ops
Every account, every dayLive accounts reviewed daily, backed by custom Claude and MCP workflows that automate creative production, pacing alerts and reporting.
- Daily account audits
- Ticket pacing alerts
- Automated creative pipelines
- Custom MCP tooling
Proof, not promises.
Campaigns, platforms and products built to fix the real bottlenecks in live events.
Creative that
sells tickets.
From the first announcement to the final release. AI storytelling, promo videos, scroll-stopping statics, creator-led content and overlays, all built to turn attention into ticket sales.
The Light Trail
Ardingly Fireworks
Static assetA Day on Boulder Creek
Purple Disco Machine
Silva Bumpa
Christmas Kingdom
Fairplay Festival
Static assetAbingdon Fireworks
Broadwick Live
Music On Malta
The Book
Abingdon Fireworks
Static assetChristmas in the Sky
Mixmag · Elektra
11s · Halloween
Seedance 2.5
Mixmag · Sesh
Static assetDefected London
Abingdon Fireworks
Abingdon Fireworks
Mixmag · Sesh
Static assetWinter campaign
Mixmag · Elektra
Static assetMixmag · Charlie Sparks
Mixmag · Elektra
Static asset11s · Halloween
Icons
Static asset11s
From the promoter.
I've been a promoter and worked in marketing for 23 years, so I thought I knew pretty much all there was to know. Working with Elliot Matthews and E Labs on the Christmas Kingdom campaign very quickly humbled me - and has been one of the most mind-blowingly insightful experiences I've had in marketing.
The speed at which Elliot understood the project, built the strategy and put it into action was exceptional. What would normally take weeks seemed to happen in days, without ever compromising on the thinking or detail.
More importantly, the results have been incredible. From the initial ticket registration campaign right through to the on-sale, performance exceeded our expectations and changed my perception of what was possible.
Elliot's knowledge of AI and its practical application within marketing is on another level. He understands how to use it to strategise, optimise, solve problems and, most importantly, drive real commercial results.
He's a genuine problem solver - fast, commercially minded, incredibly knowledgeable and always thinking several steps ahead.
It's rare to work with someone who genuinely changes the way you think about your own field. Elliot has done exactly that for me, and I couldn't recommend him and E Labs highly enough.
Big up!
More from our clients
E Labs has been our go-to for web development, Meta campaigns and D2C across Day Zero & Perplex events, and the results speak for themselves - sites that load fast, convert well, and never give us a reason to worry about them. Reliable and easy to work with, exactly what you want from a digital partner.
We originally engaged Elliot at E-Labs to take over our social media event marketing, but he has gone far beyond that—overhauling our websites from the ground up, completely rebuilding our advertising strategy, and meticulously planning ticket campaigns from initial registration right through to sell-out with incredible efficiency; the guy is an absolute genius at what he does!
Working with Elliot has been a breath of fresh air. As a live event executive, I’m constantly dreaming up new ways technology can help us reach audiences and work smarter. I can bring Elliot an idea—sometimes something that only exists in my head—and he has an incredible ability to understand the vision, develop it, and turn it into reality, often better and faster than I imagined. It’s a pleasure working with Elliot and E-Labs.
Hybrid marketers. AI native.
Every E Labs marketing manager runs the whole funnel for their accounts: paid media, email, SMS and WhatsApp, creative and landing pages. Not one slice of it. They build and run their own AI tooling every day, so a team of seven ships work that used to need a floor of specialists.
Meet the team
01Elliot Matthews Founder and Director LinkedIn
02Sarah Pagel Partner & Director LinkedIn
03Ellie Quaddy Hybrid Marketing Manager LinkedIn
04Kudzai Zikhali Hybrid Marketing Manager LinkedIn
05Bella Brown Hybrid Marketing Manager LinkedIn
06Kamile Montvilaite Hybrid Marketing Manager LinkedIn
07Dan Peplow Hybrid Marketing Manager LinkedIn
- 01
One manager, whole funnel
Paid, CRM, creative and web sit with one person per account. No handoffs, no waiting on another department.
- 02
AI in the daily loop
Claude, Cursor and custom MCP tooling for creative, reporting and optimisation. Built in-house and used on every campaign.
- 03
Senior eyes on everything
Elliot reviews every account. Ten years of selling tickets sits behind each media plan and Loom.
Find out what’s leaking in your ticket funnel.
Selling 5,000+ tickets a year and spending on Meta, Google or TikTok? Elliot reviews your ad account, pages and messaging, then records a 15-minute Loom with the 3 to 5 fixes that would move the needle.
- 01 Submit a 90-second brief
- 02 We review 90 days of data
- 03 You get a personal Loom in 5 to 7 days

















