Technology + Marketing
Data driven
event marketing.
E—Labs is a specialist paid media and strategy agency for festivals, nightclubs, theatre, comedy, concerts and unique experiences. We market live events across the UK and beyond — built on data, delivered at pace.
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Events Engineered
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Years Experience
£0M+
Revenue Generated
Founder
Elliot Matthews
E—Labs is founded by Elliot Matthews — an event marketing specialist with over a decade of experience operating at the highest levels of the live events industry. From independent club nights to globally recognised festival brands, Elliot has built and executed the marketing systems behind more than 1,000 events and £12M+ in ticket revenue.
His expertise spans paid media strategy, marketing technology, CRM automation, and audience development — combining deep industry knowledge with a data-driven approach that consistently delivers sell-out results for promoters, venues, and brands across the UK and internationally.
Previously worked with
AI Implementation
for your organisation.
Custom AI workflows, Claude integration, and bespoke MCP development — built to save time, reduce costs, and unlock capabilities your team didn't know were possible.
Talk to usCustom AI Workflows
End-to-end automation pipelines designed around your specific processes.
Claude Integration
Native Claude integration into your existing tools — without disrupting how you work.
Custom MCP Development
Bespoke MCP servers connecting Claude to your internal systems, APIs, and databases.
What We Do
Our Services
Paid Media
Meta, TikTok & Google campaigns built to sell tickets and maximise ROAS.
Direct Marketing
Email, SMS & WhatsApp — the channels that convert. Sequences, broadcasts, and automations.
Web Development
High-performance platforms and booking systems built to convert.
Strategy
Brand positioning, launch planning, and growth architecture.
Selected Work
What we've built
Reggiee
The AI-native event registration platform — create stunning, high-converting registration pages in minutes, with deep CRM, pixel, and MCP integrations built in.
Tokyo Nights
A bespoke website with AI-generated imagery and video, built to convert browsers into buyers across London.
Jazz Duo Bolden
Paid media teaser campaign across 10 cities — 5 live tour dates and 5 prospecting markets — delivering 5,000+ new mailing list members at an average of £0.90 per registration.
inU × Oscura
AI design overhaul for two Newcastle and Leeds promoters — 90+ assets per event delivered across 6 events using Claude Design, covering artwork, motion graphics, overlays, set times, and ticket warnings.
FAQ
Common questions
Free Resource
The Event Sell-Out Playbook
Six frameworks distilled from 1,000+ events and £12M+ in ticket revenue — the presale system, budget formula, channel stack, and Meta audience strategy in one free guide.
Ready to scale?
Let's discuss how we can transform your nightlife business with the right technology and strategy.
Start a Conversation