Events Engineered
Data driven event marketing.
01
Evidence
Years Experience
Tickets Sold
02
Founder
Elliot
Matthews.
E Labs is founded by Elliot Matthews — an event marketing specialist with over a decade of experience operating at the highest levels of the live events industry. From independent club nights to globally recognised festival brands, Elliot has built and executed the marketing systems behind more than 1,000 events and 3M+ tickets sold.
His expertise spans paid media strategy, marketing technology, CRM automation, and audience development — combining deep industry knowledge with a data-driven approach that consistently delivers sell-out results for promoters, venues, and brands across the UK and internationally.
03
The formula
Find demand
Understand who will buy, where they are, and what moves them.
Build the system
Connect creative, paid media, data, landing pages, and CRM.
Scale what works
Move budget toward proven activity and increase ticket revenue.
04
Our Services
05
Live campaigns
Currently live
150+
Event campaigns running right now across clubs, festivals, comedy, cabaret, and more.
Nightclub
E1 London
Music festival
Day Zero
Music festival
Music On Malta
Music festival
Chronosphere
Family festival
Ardingly Summerfest
Fireworks event
Abingdon International Fireworks Festival
Christmas event
Christmas Kingdom Hazlewood Castle
Food festival
Boulder Taco Festival
Cabaret
AirOtic Soiree
Listening experience
Mastery
Comedy club
Up The Creek
Hypnotist
Daniel Sinclair
06
Previous and current clients
07
Our Approach
01
Technology
High-performing landing pages to maximise data collection.
02
Performance Marketing
Multi-platform paid media strategies using a proven formula.
03
Contact
Storytelling and FOMO via Email, SMS and WhatsApp.
04
Optimisation
Daily engineering to maximise ROI.
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Efficiency
AI with a human in the loop automates 99% of marketing tasks - cutting launch time, increasing creative output, and reducing human error.