E Labs
Free audit
03 Approach

The formula for predictable sell-outs.

We do not rely on luck or isolated boosted posts. We build one connected commercial engine designed around how ticket buyers actually behave, and we run it daily.

01
<0.8s Average load time

Conversion-first web and data

Presale engines that capture demand with zero data loss.

Most event websites bleed traffic through slow load times, bloated ticketing embeds and missing pixel attribution. We build sub-second SvelteKit landing pages with custom checkout flows, lineup search and server-side tracking across Meta CAPI, TikTok Events API and GA4.

  • Sub-second mobile loading
  • Presale and VIP capture funnels
  • Server-side Meta CAPI and TikTok Events API
  • Ticketing checkout webhooks
  • Granular UTM and attribution tagging
02
12.4x Average presale ROAS

Paid media acquisition

Multi-platform media structured around real buying behaviour.

Structured acquisition funnels across Meta, TikTok and Google that carry a prospect from first teaser to on-sale checkout. Multi-tier audiences, rapid creative testing and disciplined budget scaling.

  • Full-funnel campaign architecture
  • Rapid multi-variant creative testing
  • Retargeting and lookalike pools
  • Automated rules and scaling triggers
  • CPA and blended ROAS controls
03
68% Presale share from direct channels

Direct channels and urgency

WhatsApp, SMS and email that trigger buying surges.

When tickets drop, paid media is only half the battle. Exclusive WhatsApp drops, high-converting SMS blasts and behaviourally triggered email sequences turn warm interest into sold-out tiers within minutes.

  • WhatsApp community broadcasts
  • SMS countdown and on-sale drops
  • Klaviyo and Brevo automation
  • Abandoned checkout SMS recovery
  • Tier sell-out scarcity announcements
04
100% Senior hands-on management

Daily optimisation and AI engineering

Continuous iteration, custom Claude ops, spend shifted daily.

We monitor ad accounts, ticket velocity and CPA every day. Custom Claude workflows and Model Context Protocol integrations automate creative generation, pacing alerts and account audits so no budget is wasted.

  • Daily account and audience audits
  • Real-time ticket pacing alerts
  • Automated creative generation
  • Custom MCP tooling
  • Dedicated promoter Slack channel
02 Execution pacing

Built for the event lifecycle.

Ticket demand moves through distinct stages. We calibrate spend and messaging to each one.

01 Weeks 1 to 4

Teaser and pre-registration

Acquire 3x to 5x presale subscribers at the lowest possible cost with high-energy teasers and SMS capture funnels.

02 First 24 hours

Presale surge

WhatsApp and SMS alerts sell out tier one and two in the first two hours, creating the social proof that carries general release.

03 Weeks 5 to 12

General release scaling

Retargeting and lineup sub-campaigns sustain steady weekly velocity while creative is refreshed against live data.

04 Final 14 days

Final tier and sell-out

Scarcity triggers, countdown creative and VIP upgrades move the remaining inventory to 100% sold.

03 The difference

Why promoters switch to E Labs.

Generalist agencies do not understand door splits, tier momentum or how nightlife audiences actually buy.

Generalist agencies
  • Junior account managers with no live events context
  • Set-and-forget campaigns reviewed once a week
  • Rigid web templates that fall over on drop day
  • Generic newsletters with poor open rates
  • Vanity metrics instead of ticket revenue
E Labs
  • Hands-on management from Elliot Matthews
  • Daily budget moves and live ticket pacing
  • Bespoke sub-second checkout platforms
  • WhatsApp and SMS community engines
  • Transparent ROAS, CPA and velocity dashboards
Put it to work

See how this system fits your next on-sale.

Start with a free teardown of your current setup: paid media, pages and messaging. You get a 15-minute Loom with the fixes.

Request my free audit See the results