These terms govern use of the E Labs website, downloadable resources and E Labs Google Ads connection. They are provided by E Labs Ventures Ltd., UK company number 17050248, with registered mailing address at 128 City Road, London EC1V 2NX, United Kingdom. Contact elliot@e-labs.agency with questions.
1. Scope and agreement
Use these services only if you accept these terms and have authority to act for any organisation or account you represent. The website is primarily intended for business users. If you do not agree, do not use the services or authorise an account connection.
Paid marketing, consultancy, website development and other client work require a separately agreed scope. The relevant proposal or service agreement sets deliverables, fees, advertising budgets, payment, ownership, cancellation and any service-specific liability terms. In a conflict about that work, the signed agreement takes precedence over these general website terms. Submitting an enquiry or connecting an account does not itself create a paid engagement.
2. Website information and free resources
Articles, checklists and free audits provide information and recommendations based on the context available. They are not a promise of ticket sales, revenue, return on advertising spend, search rankings, API approval or any other particular result. Case-study outcomes belong to the identified projects; your circumstances may differ.
The free audit is subject to the eligibility and delivery conditions shown on its page. You remain responsible for decisions you make using the information, including budgets, event viability, ticketing, platform settings and compliance with rules applying to your business.
3. Google Ads authorisation
The Google-connected application is named E Labs and uses the Google Ads API for authorised account reporting and campaign management. Only connect accounts you own or are authorised to manage. Google authenticates access; never send us your Google password.
You decide whether to grant the requested permissions. OAuth permission allows technical access within the permissions granted; it does not replace your instructions or the agreed project scope. Campaign creation, publication, targeting changes and budget changes must be within that scope. You remain responsible for applicable advertising spend, the accuracy of supplied material and your relationship with Google.
Use of Google Ads remains subject to Google's applicable terms, advertising policies and API requirements. E Labs is an independent business; a Google connection does not imply endorsement or a guarantee of approval. API availability and functionality can change outside our control.
You may revoke the connection at Google Account connections and remove manager-account access in Google Ads where applicable. Disconnecting may prevent us from delivering connected features but does not cancel an existing service agreement, remove already-published advertisements or stop their spend. Manage or pause campaigns in Google Ads, or give us instructions while authorised access remains available. Data handling and deletion requests are explained in our Privacy Policy.
4. Your responsibilities
Provide accurate information, keep account access secure, and tell us promptly about errors or suspected unauthorised access. You must have the rights and permissions needed for materials, brands, audiences and account data you supply.
Do not misuse the website or connection to gain unauthorised access, introduce malicious code, interfere with services, send unlawful material, infringe others' rights or evade platform restrictions. We may limit or suspend access where reasonably necessary to address security, abuse, unlawful conduct or a platform requirement, and explain the restriction where practicable and lawful.
5. Content and intellectual property
E Labs or its licensors own the website design, branding and original resources unless otherwise stated. You may read, download and use resources for your own internal business planning. Do not resell, republish or present them as your own without permission, except where applicable law permits the use. Client names, third-party marks and linked material belong to their respective owners.
You retain rights in the materials you supply and authorise us to use them only as needed for the requested or agreed work. Ownership and licences for commissioned deliverables are determined by the relevant client agreement.
6. Privacy and communications
Our Privacy Policy describes personal information, website tracking and Google Ads data. These terms do not grant consent for optional tracking or marketing. You can unsubscribe from marketing messages; we may still send communications needed to respond to a request or deliver an agreed service.
7. Availability and responsibility
We take reasonable care with website information but cannot promise uninterrupted availability, error-free content or continued access to third-party platforms. We may update or withdraw website material and free resources. External links are provided for convenience; their operators are responsible for those services.
To the extent permitted by law, we are not responsible for indirect or consequential business losses arising from reliance on free website information or resources. Liability for commissioned work is governed by the relevant service agreement. Nothing in these terms excludes or limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot lawfully be excluded or limited. Any mandatory consumer rights remain unaffected.
8. Changes and disputes
The date above identifies this version. Future changes apply to use after the updated terms are published, subject to any separate agreement or notice the law requires. They do not retrospectively change a signed client agreement.
These terms are governed by the law of England and Wales. For business users, disputes are subject to the courts of England and Wales. If mandatory consumer protections apply, nothing here deprives you of the law or courts available to you under those protections. Please contact elliot@e-labs.agency first so we can try to resolve a concern.