Free Event Marketing Audit | E-LABS

Free · Limited slots / month

A no-fluff teardown of how you sell tickets.

Built for festival organisers, venue operators, club brands and tour promoters selling 5,000+ tickets per year. We review your paid media, funnel and creative, then send you a 15-minute Loom with the 3–5 changes that would move the needle this season. No call required.

5–7 day turnaround · No obligation

1,000+

Events marketed

£12M+

Ad spend managed

5–7 days

Audit turnaround

What's in the audit

Four deliverables. Zero fluff.

Paid Media Teardown

Meta, Google and TikTok account review — campaign structure, audience strategy, creative angles, and where you're paying for clicks that don't convert.

Funnel & Conversion Audit

Pre-registration → ticket purchase journey reviewed end-to-end. We benchmark your conversion rates against what we see across 1,000+ events.

Audience & Targeting Plan

A specific list of audiences, lookalikes, and interest stacks you should be running — pulled from our work with festivals, venues and tour promoters across the UK and Europe.

15-min Loom Walkthrough

No deck. No call required. A recorded screen walkthrough of your account with the 3–5 changes that would move the needle this season.

This is for you if

You sell 5,000+ tickets per year across festivals, clubs, tours or venues
You're currently spending on paid media (Meta, Google, TikTok) and want a second pair of eyes
You're comfortable being told what's actually broken — not just what's working

Probably not the right fit if

You're running a one-off ticketed event under 1,000 capacity
You haven't launched paid media yet (we have a different starting point for you)
You're looking for a deck of generic best practices

How it works

Three steps. Five to seven days.

01

Submit your details

Tell us about your events, current marketing, and where you feel things are leaking.

02

We pull your data

You grant read-only access to your ad accounts. We pull the last 90 days and benchmark.

03

You get a Loom

Within 5–7 working days, you receive a 15-min recorded teardown — yours to keep, no obligation.

Elliot Matthews — Founder, E-LABS

Audited by

Elliot Matthews

I've built and run paid media for over 1,000 events — from independent club nights to global festival brands, multi-venue groups and touring series — managing more than £12M in ad spend. I've seen the same handful of mistakes draining money out of event accounts again and again.

I record every audit personally. No junior account managers, no template decks — just a screen-share walkthrough of your account, with the same recommendations I'd action if you were a paying client.

Request your audit

Tell us about your events.

This takes about 90 seconds. We use these answers to make sure your audit is specific to your account, your audience, and your on-sale calendar — not generic.

Reviewed personally by Elliot
Recorded Loom delivered to your inbox
Yours to keep — no obligation
5–7 working day turnaround

Your Role *

Tickets sold per year *

Current monthly ad spend *

Next campaign timeline *

What are you looking for beyond the audit? *

By submitting you agree to our Privacy Policy. We'll only contact you about your audit.

Prefer to talk first?

Book a 30-min strategy call instead.