What's killing
your ticket sales.
Built for festival organisers, venue operators, club brands, and tour promoters selling 5,000+ tickets per year. We review your paid media, funnel, and creative, then send a 15-minute Loom with the 3–5 changes that would move the needle.
5–7 day turnaround · No obligation
Tell us about
your events.
About 90 seconds. Answers make the audit specific to your account.
Four deliverables.
Zero fluff.
Paid Media Teardown
Structure, audiences, creative, and wasted spend across Meta, Google, and TikTok.
Funnel & Conversion Audit
Pre-registration to purchase reviewed end-to-end against 1,000+ events.
Audience & Targeting Plan
Specific audiences, lookalikes, and interest stacks from UK and EU work.
15-min Loom Walkthrough
No deck. A recorded walkthrough with the 3–5 changes that matter most.
Three steps.
Five to seven days.
Submit your details
Events, channels, and where you feel things are leaking.
We pull your data
Read-only access. We review the last 90 days and benchmark.
You get a Loom
Recorded teardown in 5–7 working days. Yours to keep.
Audited by
Elliot Matthews
I've built and run paid media for over 1,000 events and more than £12M in ad spend, from club nights to global festival brands.
I record every audit personally. No junior account managers, no template decks - just the recommendations I would action for a paying client.
Common questions.
Who is the free event marketing audit for?
Festival organisers, venue operators, club brands, and tour promoters selling 5,000+ tickets per year who already run paid media on Meta, Google, or TikTok.
What do I receive?
A paid media teardown, funnel and conversion audit, audience and targeting plan, and a 15-minute Loom walkthrough with the 3–5 changes most likely to improve ticket sales.
How long does the audit take?
Most audits are delivered within 5–7 working days after we receive account access and your brief.
Is there any obligation to hire E Labs afterwards?
No. The audit is yours to keep. If you want implementation support after, we can discuss it — there is no obligation.
Who records the Loom?
Elliot Matthews records every audit personally. No junior account managers and no template decks.
Takes about 90 seconds · No obligation