Music On Malta
Doubled ticket sales in 10 days
Overview
Music On Malta came to us ahead of their ticket release with a clear goal: sell out faster than ever. We built a comprehensive campaign infrastructure from the ground up — paid media on Meta, a registration-first campaign to build the audience before on-sale, CRM setup in Klaviyo with segmented flows, SMS broadcast sequences, and a WhatsApp community that became a direct conversion channel. AI-generated design assets using Claude Design powered every touchpoint: artist cards, ticket warnings, countdown posts, and social overlays — all produced at speed and at scale. The result: doubled ticket sales in just 10 days, 15x ROAS on paid media spend, and 80% of WhatsApp community members converted to ticket buyers.
Results
15x
ROAS on paid media spend
2x
Ticket sales in 10 days
1,500+
New registrants
80%
WhatsApp community → tickets
What we built
Features & deliverables
Paid media & registration campaign
Meta campaign strategy built around registration-first acquisition — building a warm audience ahead of on-sale before converting them to buyers at the lowest possible CPT.
CRM & email automation
Full Klaviyo setup with segmented lists, automated pre-sale flows, and post-purchase sequences tailored to the Malta audience.
SMS & WhatsApp broadcasts
Direct-to-phone messaging sequences timed around key milestones — ticket release, phase changes, and final push — delivering 80% community-to-ticket conversion.
AI design assets (Claude Design)
A full suite of campaign assets — artist cards, ticket warnings, countdown graphics, and social overlays — produced using Claude Design in hours rather than days.
WhatsApp community strategy
Built and activated an engaged WhatsApp community that became the single highest-converting channel in the campaign.
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