Music On Malta came to us ahead of ticket release with a clear goal: sell out faster than ever. We built the complete campaign infrastructure, from Meta acquisition and registration-first audience building to Klaviyo, SMS, WhatsApp, and AI-generated creative. Ticket sales doubled in ten days with 15x paid-media ROAS.
Features and deliverables.
Paid media and registration campaign
Registration-first acquisition built a warm audience before converting them at the lowest possible CPT.
CRM and email automation
Full Klaviyo setup combined segmented lists, presale flows, and post-purchase sequences.
SMS and WhatsApp broadcasts
Direct messaging around releases, phase changes, and final push delivered exceptional conversion.
AI design assets
Artist cards, ticket warnings, countdown graphics, and overlays were produced in hours rather than days.
WhatsApp community strategy
An activated community became the single highest-converting channel in the campaign.
