Jazz Duo Bolden
10-city teaser tour at £0.90 per registration
Overview
Jazz Duo Bolden needed to build anticipation and grow their audience ahead of a 5-city UK tour — while simultaneously seeding 5 prospecting cities where no fanbase yet existed. We ran a targeted paid media campaign across all 10 markets with city-specific creative and messaging, capturing registrations for a fraction of the industry average. The campaign grew the mailing list by 5,000+ and built a 1,500+ strong WhatsApp community that became a direct communication channel for future tour announcements.
Results
£0.90
Average cost per registration
5,000+
New mailing list members
1,500+
New WhatsApp community members
10 cities
5 tour + 5 prospecting markets
What we built
Features & deliverables
10-city campaign strategy
Separate targeting and creative strategy for each of 5 active tour cities and 5 prospecting markets — building awareness and registrations simultaneously across the whole map.
City-specific paid creative
Localised ad creative and messaging for every market, making each city feel like the campaign was built just for them.
Mailing list growth
5,000+ new subscribers added to the mailing list across all 10 cities at an average registration cost of £0.90 — well below industry benchmarks.
WhatsApp community build
1,500+ members added to a WhatsApp community providing a direct, high-engagement channel for tour updates and future releases.
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