Jazz Duo Bolden
10-city teaser tour at £0.90 per registration
01 Overview
Jazz Duo Bolden needed to build anticipation ahead of a five-city UK tour while seeding five prospecting cities with no existing fanbase. A targeted paid-media campaign used city-specific creative and messaging across all ten markets, growing the mailing list by more than 5,000 and building a 1,500-member WhatsApp community.
02 Results
R.01 £0.90 Average cost per registration
R.02 5,000+ New mailing-list members
R.03 1,500+ New WhatsApp community members
R.04 10 cities 5 tour and 5 prospecting markets
03 What we built
Features and deliverables.
F.01
10-city campaign strategy
Separate targeting and creative plans built demand in active tour cities and prospecting markets.
F.02
City-specific paid creative
Localised messaging made every market feel like the campaign had been built specifically for them.
F.03
Mailing-list growth
More than 5,000 subscribers joined at an average registration cost of £0.90.
F.04
WhatsApp community build
Over 1,500 members joined a direct, high-engagement channel for future tour announcements.
