01 Overview
Back of House tears down the walls between kitchen, stage, and dancefloor. We built a cinematic website for the new three-day festival, designed to sell an unfamiliar concept before the lineup was announced. Storytelling, immersive video, integrated ticketing, and a mobile-first experience introduce the format with energy and clarity.
Built with
03 Selected screens
04 What we built
Features and deliverables.
F.01
Immersive video hero
A full-screen cinematic introduction sells the atmosphere before visitors read a single word.
F.02
Concept-first design
The experience is structured around storytelling rather than a familiar event-site template.
F.03
Ticketing integration
The ticket journey sits directly inside the site experience to minimise conversion drop-off.
F.04
Mobile-first
Every interaction is designed for how festival audiences discover and buy on their phones.
