Privacy Policy

1. Who we are

This website and our services are operated by E Labs Ventures Ltd, a company registered in England and Wales, trading as E-LABS. Our registered address is 128 City Road, London, EC1V 2NX. When we refer to "we", "us", or "our" in this policy, we mean E Labs Ventures Ltd.

E-LABS provides event marketing consultancy, paid media management, web and software development, and related technology services. See our Terms of Service for how our services are provided.

2. What data we collect

We may collect and process the following categories of personal data:

• Identity data — Name, job title, company name.
• Contact data — Email address, telephone number, business address.
• Marketing and preferences — Event types, platforms used, budget ranges, and communication preferences you provide in forms or calls.
• Technical data — IP address, browser type, device identifiers, time zone, and similar data from your device.
• Usage data — How you use our website (pages viewed, referral source, session duration).
• Communications — Messages you send via contact forms, email, or scheduling tools.

Where you engage us to manage or audit advertising accounts, we may also process advertising and analytics data made available through platforms you authorize (such as campaign names, spend, impressions, clicks, conversions, and audience insights). This data typically relates to your business account rather than end consumers, but may include aggregated or pseudonymous identifiers as defined by each platform.

3. How we collect your data

• Direct interactions — Forms on our website (audits, strategy calls, course sign-ups, contact), email, phone, and video calls.
• Automated technologies — Cookies, pixels, and server logs when you browse our site.
• Third-party platforms — When you invite our team to your Meta, Google Ads, TikTok, Google Analytics, or other accounts, or connect OAuth integrations for reporting tools we operate on your behalf.

4. How we use your data

• To respond to enquiries and deliver consultancy, audits, and paid services
• To plan, run, optimize, and report on advertising campaigns you commission
• To provide access to courses, playbooks, and educational resources you request
• To send service-related and, where permitted, marketing communications
• To develop and operate internal software (including dashboards that use advertising APIs)
• To improve our website, security, and service quality
• To comply with legal and regulatory obligations

5. Legal basis for processing

Under UK GDPR we rely on:

• Contract — To perform services you have requested
• Consent — For optional marketing emails, course communications, and non-essential cookies where required
• Legitimate interests — To operate and improve our business, secure our systems, and analyze website use, balanced against your rights
• Legal obligation — Where we must retain or disclose information by law

6. Google advertising and analytics data

We use Google services including Google Ads (campaign management and reporting), Google Analytics (website measurement), Google Tag Manager, Google Search Console, and the Google Ads API in connection with tools we build to aggregate campaign performance for authorized clients.

When you grant access to a Google Ads or Google Analytics property, we access only the data needed to provide the agreed service (for example: account structure, campaign metrics, conversion data, and linked GA4 insights). We use this information to audit performance, produce reports, optimize campaigns, and power client-facing dashboards—not to sell data, build unrelated user profiles, or use it for purposes unrelated to your engagement with us.

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. You can revoke our access at any time via your Google account or Google Ads user access settings.

7. Other third-party services

We use trusted processors that may process personal data on our behalf, including:

• Supabase — Database and application hosting
• Vercel — Website and application hosting
• Resend — Transactional email delivery
• Brevo — Email marketing (where you have opted in)
• Meta, TikTok, Snapchat, Pinterest, Reddit, Spotify, and X — Advertising platforms when managing campaigns for clients or with your consent on our site
• Stripe — Payment processing for paid products or services
• Scheduling and CRM tools — To manage bookings and client relationships

Some providers process data outside the UK. Where they do, we rely on appropriate safeguards such as UK International Data Transfer Agreements or equivalent mechanisms. We do not sell your personal data.

8. Data storage and security

We store data on industry-standard cloud infrastructure with access controls, encryption in transit, and organizational measures designed to prevent unauthorized access, alteration, or disclosure. No method of transmission over the internet is completely secure; we cannot guarantee absolute security.

9. Data retention

• Enquiries and prospects — Typically up to 24 months from last contact unless you become a client
• Client and project data — For the duration of the engagement and up to 7 years where required for accounting, tax, or dispute resolution
• Advertising reports and API-derived metrics — For the period needed to deliver services and historical reporting agreed with you, then deleted or anonymized unless longer retention is required by law or contract
• Course sign-ups — Until you unsubscribe or request deletion, subject to legitimate record-keeping needs

10. Your rights

Under UK GDPR you have the right to:

• Access — Request a copy of personal data we hold about you
• Rectification — Request correction of inaccurate data
• Erasure — Request deletion in certain circumstances
• Restriction — Request limited processing in certain circumstances
• Data portability — Receive data you provided in a structured, machine-readable format where applicable
• Objection — Object to processing based on legitimate interests or direct marketing
• Withdraw consent — Where processing is based on consent, at any time

We will respond within one month. You may also complain to the UK Information Commissioner's Office (ico.org.uk).

11. Cookies

Our website may use essential cookies for security and functionality, and analytics or advertising cookies where enabled. You can control non-essential cookies through your browser settings or any consent banner we display. Disabling cookies may affect parts of the site.

12. Children

Our services are directed at businesses and professionals. We do not knowingly collect personal data from anyone under 18 through our corporate website.

13. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

14. Contact us

For privacy questions or to exercise your rights, contact:

• Email: privacy@e-labs.agency (or elliot@e-labs.agency)
• Post: E Labs Ventures Ltd, 128 City Road, London, EC1V 2NX