Technology + Marketing
The event marketing
agency that
sells out events.
E—Labs is a specialist paid media and strategy agency for festivals, nightclubs, theatre, comedy, concerts and unique experiences. We market live events across the UK and beyond — built on data, delivered at pace.
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Events Engineered
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Years Experience
£0M+
Revenue Generated
Founder
Elliot Matthews
E—Labs is founded by Elliot Matthews — an event marketing specialist with over a decade of experience operating at the highest levels of the live events industry. From independent club nights to globally recognised festival brands, Elliot has built and executed the marketing systems behind more than 1,000 events and £12M+ in ticket revenue.
His expertise spans paid media strategy, marketing technology, CRM automation, and audience development — combining deep industry knowledge with a data-driven approach that consistently delivers sell-out results for promoters, venues, and brands across the UK and internationally.
Previously worked with
What We Do
Our Services
Paid Media
Meta, TikTok & Google campaigns built to sell tickets and maximise ROAS.
Direct Marketing
Email, SMS & WhatsApp — the channels that convert. Sequences, broadcasts, and automations.
Web Development
High-performance platforms and booking systems built to convert.
Strategy
Brand positioning, launch planning, and growth architecture.
FAQ
Common questions
Free Resource
The Event Sell-Out Playbook
Six frameworks distilled from 1,000+ events and £12M+ in ticket revenue — the presale system, budget formula, channel stack, and Meta audience strategy in one free guide.
Ready to scale?
Let's discuss how we can transform your nightlife business with the right technology and strategy.
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