Event Marketing Agency — London, UK
The event marketing agency that
sells out events.
Specialist paid media and strategy for festivals, nightclubs, theatre, comedy, concerts and unique experiences. We market live events across the UK — built on data, delivered at pace.
No commitment. Response within 24 hours.
1,000+
Events marketed
£12M+
Revenue generated in 2025
10+
Years experience
Previously worked with
Founder
Elliot Matthews
E—Labs is founded by Elliot Matthews — an event marketing specialist with over a decade of experience operating at the highest levels of the live events industry. From independent club nights to globally recognised festival brands, Elliot has built and executed the marketing systems behind more than 1,000 events and £12M+ in ticket revenue.
His expertise spans paid media strategy, marketing technology, CRM automation, and audience development — combining deep industry knowledge with a data-driven approach that consistently delivers sell-out results for promoters, venues, and brands across the UK and internationally.
Our Specialisms
Event marketing for every type of live experience
Festivals & Live Events
Full-funnel festival marketing agency campaigns — from awareness to ticket sales. Google Ads, Meta, TikTok and email sequences timed around your on-sale dates.
Nightclubs & Club Nights
Nightclub marketing agency built for the late-night economy. Drive door revenue with paid social, influencer campaigns, and club night promotion that converts.
Theatre & Comedy
Theatre marketing agency and comedy event promotion specialists. Targeted search and social campaigns reaching audiences who attend live performance.
Unique & Immersive Experiences
Specialist experiential event marketing for pop-ups, immersive experiences, and unique events. We reach the audiences who seek out the extraordinary.
What We Do
Everything your event needs to sell out
We're a live event marketing agency and concert promotion company in one. From the first ad impression to the last ticket sold — we run the full marketing operation so you can focus on building the event.
Free Strategy Call
Ready to sell out your next event?
Tell us about your event and we'll put together a custom marketing strategy — no obligation, no generic decks. A real plan for your specific event, venue and audience.
Not ready to commit yet?
Read about our approach first.